戶外用品分會 - 中國紡織品商業協會

分會簡介

中國紡織品商業協會戶外用品分會（簡稱COCA），是在國家民政部正式批準下成立的全國性、非營利性行業組織。該分會匯聚了從事戶外用品流通、生產、科研教學、展覽展示、推廣活動等領域的各類所有制企業、單位、相關社團及個人，旨在構建一個多元化、綜合性的交流平臺，共同推動中國戶外用品行業的繁榮發展。COCA成立于2007年3月。以服務為核心，自律為根本，通過溝通協調，凝聚行業力量，助推中國戶外用品行業的健康發展。

COCA致力于成為政府與企業之間的橋梁和紐帶，為政府提供行業信息，為企業搭建服務平臺，維護會員企業的合法權益，促進市場繁榮和行業進步。

主要職能與貢獻

標準制定與評測：推動戶外用品行業標準的建立和完善，提高產品質量和市場競爭力。

市場調研與規范：對戶外零售終端和品牌進行深入調研，規范市場行為，促進公平競爭。

品牌發展支持：為戶外品牌提供國內外市場咨詢，助力品牌成長和國際化進程。

行業推動與發展：制定行業規范，推動技術創新和產業升級，提升整個行業的競爭力和影響力。

COCA的會員涵蓋了中國戶外產業鏈的各個環節，包括品牌商、經銷商、面料商、媒體以及會展機構等，是中國戶外用品行業的中堅力量。這些會員不僅擁有雄厚的實力和豐富的資源，還具備高度的行業責任感和使命感。在全體會員的支持下，COCA在推動中國戶外用品行業的健康發展方面發揮著越來越重要的作用。

The Outdoor Products Branch of China Textile Commerce Association (COCA), a national, non-profit industry organization, was officially established under the approval of the Ministry of Civil Affairs. This branch brings together various ownership enterprises, units, relevant associations, and individuals engaged in the circulation, production, scientific research and teaching, exhibition, promotion, and other fields of outdoor products, aiming to build a diversified and comprehensive exchange platform to jointly promote the prosperity and development of China's outdoor products industry. Established in March 2007, the COCA takes service as its core and self-discipline as its foundation. Through communication and coordination, it unites the strength of the industry to boost the healthy development of China's outdoor products industry.

The COCA is committed to serving as a bridge and link between the government and enterprises, providing industry information to the government, building a service platform for enterprises, safeguarding the legitimate rights and interests of member enterprises, and promoting market prosperity and industrial progress.

Key Functions and Contributions:

Standard Development and Evaluation: Promoting the establishment and improvement of standards for the outdoor products industry to enhance product quality and market competitiveness.
Market Research and Regulation: Conducting in-depth research on outdoor retail terminals and brands to regulate market behavior and foster fair competition.
Brand Development Support: Providing domestic and international market consultations for outdoor brands to facilitate brand growth and internationalization.
Industry Promotion and Development: Formulating industry norms, driving technological innovation and industrial upgrading, and enhancing the overall competitiveness and influence of the industry.

The COCA's membership encompasses all segments of China's outdoor industry chain, including brand owners, distributors, fabric suppliers, media outlets, and exhibition organizers. They form the backbone of China's outdoor products industry, possessing substantial strength and abundant resources while demonstrating a high sense of industry responsibility and mission. With the support of all members, the COCA plays an increasingly important role in promoting the healthy development of China's outdoor products industry.

行業資訊