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中國(guó)紡織品商業(yè)協(xié)會(huì)戶(hù)外用品分會(huì)（簡(jiǎn)稱(chēng)COCA），是在國(guó)家民政部正式批準(zhǔn)下成立的全國(guó)性、非營(yíng)利性行業(yè)組織。該分會(huì)匯聚了從事戶(hù)外用品流通、生產(chǎn)、科研教學(xué)、展覽展示、推廣活動(dòng)等領(lǐng)域的各類(lèi)所有制企業(yè)、單位、相關(guān)社團(tuán)及個(gè)人，旨在構(gòu)建一個(gè)多元化、綜合性的交流平臺(tái)，共同推動(dòng)中國(guó)戶(hù)外用品行業(yè)的繁榮發(fā)展。COCA成立于2007年3月。以服務(wù)為核心，自律為根本，通過(guò)溝通協(xié)調(diào)，凝聚行業(yè)力量，助推中國(guó)戶(hù)外用品行業(yè)的健康發(fā)展。

COCA致力于成為政府與企業(yè)之間的橋梁和紐帶，為政府提供行業(yè)信息，為企業(yè)搭建服務(wù)平臺(tái)，維護(hù)會(huì)員企業(yè)的合法權(quán)益，促進(jìn)市場(chǎng)繁榮和行業(yè)進(jìn)步。

主要職能與貢獻(xiàn)

標(biāo)準(zhǔn)制定與評(píng)測(cè)：推動(dòng)戶(hù)外用品行業(yè)標(biāo)準(zhǔn)的建立和完善，提高產(chǎn)品質(zhì)量和市場(chǎng)競(jìng)爭(zhēng)力。

市場(chǎng)調(diào)研與規(guī)范：對(duì)戶(hù)外零售終端和品牌進(jìn)行深入調(diào)研，規(guī)范市場(chǎng)行為，促進(jìn)公平競(jìng)爭(zhēng)。

品牌發(fā)展支持：為戶(hù)外品牌提供國(guó)內(nèi)外市場(chǎng)咨詢(xún)，助力品牌成長(zhǎng)和國(guó)際化進(jìn)程。

行業(yè)推動(dòng)與發(fā)展：制定行業(yè)規(guī)范，推動(dòng)技術(shù)創(chuàng)新和產(chǎn)業(yè)升級(jí)，提升整個(gè)行業(yè)的競(jìng)爭(zhēng)力和影響力。

COCA的會(huì)員涵蓋了中國(guó)戶(hù)外產(chǎn)業(yè)鏈的各個(gè)環(huán)節(jié)，包括品牌商、經(jīng)銷(xiāo)商、面料商、媒體以及會(huì)展機(jī)構(gòu)等，是中國(guó)戶(hù)外用品行業(yè)的中堅(jiān)力量。這些會(huì)員不僅擁有雄厚的實(shí)力和豐富的資源，還具備高度的行業(yè)責(zé)任感和使命感。在全體會(huì)員的支持下，COCA在推動(dòng)中國(guó)戶(hù)外用品行業(yè)的健康發(fā)展方面發(fā)揮著越來(lái)越重要的作用。 

The Outdoor Products Branch of China Textile Commerce Association (COCA), a national, non-profit industry organization, was officially established under the approval of the Ministry of Civil Affairs. This branch brings together various ownership enterprises, units, relevant associations, and individuals engaged in the circulation, production, scientific research and teaching, exhibition, promotion, and other fields of outdoor products, aiming to build a diversified and comprehensive exchange platform to jointly promote the prosperity and development of China's outdoor products industry. Established in March 2007, the COCA takes service as its core and self-discipline as its foundation. Through communication and coordination, it unites the strength of the industry to boost the healthy development of China's outdoor products industry.

The COCA is committed to serving as a bridge and link between the government and enterprises, providing industry information to the government, building a service platform for enterprises, safeguarding the legitimate rights and interests of member enterprises, and promoting market prosperity and industrial progress.

Key Functions and Contributions:

1. Standard Development and Evaluation: Promoting the establishment and improvement of standards for the outdoor products industry to enhance product quality and market competitiveness.

2. Market Research and Regulation: Conducting in-depth research on outdoor retail terminals and brands to regulate market behavior and foster fair competition.

3. Brand Development Support: Providing domestic and international market consultations for outdoor brands to facilitate brand growth and internationalization.

4. Industry Promotion and Development: Formulating industry norms, driving technological innovation and industrial upgrading, and enhancing the overall competitiveness and influence of the industry.

The COCA's membership encompasses all segments of China's outdoor industry chain, including brand owners, distributors, fabric suppliers, media outlets, and exhibition organizers. They form the backbone of China's outdoor products industry, possessing substantial strength and abundant resources while demonstrating a high sense of industry responsibility and mission. With the support of all members, the COCA plays an increasingly important role in promoting the healthy development of China's outdoor products industry.